Latvia's beloved Baltic sea resort of art nouveau villas
Jūrmala is Latvia's premier beach resort, a 32-kilometer-long coastline of golden sand, pine forests, and Art Nouveau villas built as summer retreats for Riga's wealthy. The sea, while cold, attracts swimmers and water sports. The villas—decorated in extravagant early-20th-century styles—create a unique architectural landscape that contrasts with modern beach culture. It's cosmopolitan without being pretentious.
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